What does it take to write a great product concept or description?

First, let's dispel the myth that it's all rainbows and unicorns. It takes good old-fashioned hard work, brainpower, and maybe a few existential crises along the way 😂 But it’s all worth it!

1. Clarity: This word is often misused. It's not just about being sharp or cutting through the noise (which, let's be honest, is mostly marketing jargon these days). It’s about ensuring a clear logic behind your messaging—the clarity of thinking.

   
   

2. Uniqueness and Inventiveness: In a sea of "revolutionary" and "game-changing" products, how do you make your concept stand out? It's not enough to simply state what your product does. You need to find a way to tell its story in a unique and innovative way. Think of it as giving your product a personality, a soul, and a reason to exist beyond just making money (though that's a big part of it).

   
   

3. Impact and Precision: What problems does your product solve? How does it transform customers’ lives? Visualise the "after" – the world where your product exists. And remember, every word counts. Be intentional, factual, and ruthless in eliminating any fluff that doesn't add meaning.