CATCH UP ON INSIGHTS

I love hearing from customers and partners, but there's something special about talking to prospects who have no preconceived notions about our product. Their honest, non-biased reactions are gold. Alongside the script, I always ask some of these to get a broader picture (I find it very helpful!): 1. [Organisational environment] Tell me about your company, your role, and how decisions get made. 2. [Tech context and competitors] What tech tools are you using? Is there anything

First, let's dispel the myth that it's all rainbows and unicorns. It takes good old-fashioned hard work, brainpower, and maybe a few...