Ever go 'off-script' in product feedback interviews? You should!

I love hearing from customers and partners, but there's something special about talking to prospects who have no preconceived notions about our product. Their honest, non-biased reactions are gold.

Alongside the script, I always ask some of these to get a broader picture (I find it very helpful!):

1. [Organisational environment] Tell me about your company, your role, and how decisions get made.

2. [Tech context and competitors] What tech tools are you using? Is there anything new lately?

3. [Business context] What's top of mind for your business right now? Are there any big hurdles?

4. [Market view] What market trends have caught your attention?

These questions unpack interesting insights and patterns.